O2O Consulting Inc – Obligations to Opportunities

Canadian IRB/ITB Consulting

Obligations to Opportunities (O2O) Consulting offers a bold new approach to industrial participation in Canada—one that goes beyond compliance to create lasting value. We help organizations transform Industrial Regional Benefits (IRB) and Industrial & Technological Benefits (ITB) obligations into opportunities by building ecosystems, fostering reconciliation, driving innovation, and promoting sustainable economic development.

At O2O, we believe strong partnerships are the foundation of a resilient and competitive Canadian industrial base. Our work supports organizations as they grow together, protect Canadian sovereignty, strengthen industry relationships, and unlock Canada’s full potential.

Meet Melanie DeYoung

O2O Consulting is led by Melanie DeYoung, an experienced defence professional with nearly two decades years of experience in contract management, project delivery, and industrial participation.

Leveraging an extensive professional network and active participation in several industry associations, Melanie has successfully advised organizations of varying sizes on navigating Canada’s defence industrial participation frameworks. Her expertise in IRB and ITB consulting is grounded in real-world experience and a deep understanding of what works in practice.

Clients value Melanie’s practical, strategic approach—helping them clarify their objectives, identify the right opportunities, and chart a path to long-term success in the defence sector.

OUR APPROACH

Who We Work With

O2O Consulting supports organizations across the full defence and industrial participation landscape with a practical, strategic, and outcomes-focused approach.

Academia and research institutions
Canadian small and medium-sized businesses (SMBs)
Indigenous-led organizations and communities
Not for profit and registered charities
Large Canadian and foreign companies operating in Canada
Industry associations

How We Help

Our support spans both business development and compliance, helping clients not only meet requirements, but leverage them to drive meaningful growth and impact.

Navigate Canada’s industrial participation frameworks with confidence
Develop effective IRB/ITB strategies
Build strong partnerships across industry, academia, and communities
Align objectives with national priorities and long-term outcomes

Services That Meet You Where You Are

If you are navigating obligations, building a business development strategy, strengthening partnerships, or seeking to create meaningful economic impact in Canada, O2O Consulting is ready to help. Our approach is practical, strategic, and outcomes‑focused, with education at its core. O2O Consulting provides:

Training and education to build understanding of IRB/ITB policies and create internal alignment
Strategy and business development from both the obligor and recipient perspectives
Partnership and ecosystem support for collaboration and growth
Compliance activities, including obligation management and tracking, transaction development, reporting, project and contract risk management

Whether you are developing your first ITB strategy, strengthening your value proposition, or refining your compliance approach, O2O meets your organization where it is. To ensure accessibility and impact, O2O Consulting offers flexible service packages designed to align with your organization’s size, goals, and capacity.